i believe in flow philosophy and pedagogy

graphic design can be merely technical on a learning level
but studying the theories and practise together
reaches for another level
to possess abilities compared to any master
demands

FLOW theory
http://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow

there is
LAYOUT
and there is
DESIGN

which ever flows for you is your path

i do not see the client perspective important at all
but maybe

i
switched to design as philosophy as art instead of

there is more to graphic design than
the commercial side
graphic design